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From Art to Analytics: Applying Six Sigma to PR.

Thank you for landing on my BLOG PAGE. Friends, I'm passionate about sharing knowledge with you, and your feedback has been a constant source of encouragement. As a firm believer that 'Everything I do or say is PR,' I'm driven to continuously create and share valuable content. I'm happy to share my  202nd blogpost ‘ From Art to Analytics: Applying Six Sigma to PR.’ Friends, Public Relations (PR) have a rich history that parallels the development of modern society, acting as a crucial force in shaping public opinion, managing reputations, and driving social change. While its roots can be traced back to ancient civilizations, its formalization and evolution into a strategic discipline is a modern phenomenon. By integrating a data-driven methodology like Six Sigma , PR professionals can elevate their practice, ensuring greater efficiency, effectiveness, and accountability. This synthesis of a communication art with a scientific process allows PR to not only tell...
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Role of Public Relations in Information Warfare, Perception is the Real Battlefield

Thank you for landing on my BLOG PAGE. Friends, I'm passionate about sharing knowledge with you, and your feedback has been a constant source of encouragement. As a firm believer that 'Everything I do or say is PR,' I'm driven to continuously create and share valuable content. I'm happy to share my  201st blogpost “ Role of Public Relations in Information Warfare, Perception is the Real Battlefield ”. Friends, Information warfare refers to the use of information technology and operations to disrupt, corrupt, or steal an adversary's information, while protecting one's own. It involves manipulating information to gain a strategic advantage over an opponent. Information Warfare include: 1. Propaganda and disinformation: Spreading false or misleading information to influence opinions or decisions. 2. Cyber-attacks: Hacking, malware, or other cyber operations to disrupt or steal sensitive information. 3. Psychological operations: Using information to d...
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